{"id":3286,"date":"2026-01-12T14:54:00","date_gmt":"2026-01-12T07:54:00","guid":{"rendered":"https:\/\/ainextopia.com\/?p=3286"},"modified":"2026-01-12T13:56:55","modified_gmt":"2026-01-12T06:56:55","slug":"google-%e0%b9%80%e0%b8%9b%e0%b8%b4%e0%b8%94%e0%b8%95%e0%b8%b1%e0%b8%a7-universal-commerce-protocol-%e0%b8%a1%e0%b8%b2%e0%b8%95%e0%b8%a3%e0%b8%90%e0%b8%b2%e0%b8%99%e0%b9%83%e0%b8%ab%e0%b8%a1%e0%b9%88","status":"publish","type":"post","link":"https:\/\/ainextopia.com\/?p=3286","title":{"rendered":"Google \u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Universal Commerce Protocol \u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e43\u0e2b\u0e21\u0e48\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Agentic Commerce"},"content":{"rendered":"\n<p class=\"has-luminous-vivid-orange-color has-text-color has-link-color wp-elements-10d45db697d4ce2228ffec5851da254d\">\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e08\u0e32\u0e01 <a href=\"https:\/\/www.techtalkthai.com\/google-universal-commerce-protocol-agentic-commerce-standard\/\">techtalkthai<\/a><\/p>\n\n\n\n<p><strong>Google \u0e1b\u0e23\u0e30\u0e01\u0e32\u0e28\u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Universal Commerce Protocol (UCP) \u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e40\u0e1b\u0e34\u0e14\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Agentic Commerce \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d AI \u0e43\u0e2b\u0e21\u0e48\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e0a\u0e48\u0e27\u0e22\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/ucp.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universal Commerce Protocol (UCP)<\/a>&nbsp;\u0e40\u0e1b\u0e47\u0e19\u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e40\u0e1b\u0e34\u0e14\u0e17\u0e35\u0e48\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e01\u0e32\u0e23\u0e0a\u0e49\u0e2d\u0e1b\u0e1b\u0e34\u0e49\u0e07\u0e17\u0e31\u0e49\u0e07\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 \u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d \u0e44\u0e1b\u0e08\u0e19\u0e16\u0e36\u0e07\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2b\u0e25\u0e31\u0e07\u0e01\u0e32\u0e23\u0e02\u0e32\u0e22 \u0e42\u0e14\u0e22 UCP \u0e2a\u0e23\u0e49\u0e32\u0e07\u0e20\u0e32\u0e29\u0e32\u0e01\u0e25\u0e32\u0e07\u0e43\u0e2b\u0e49 AI Agent \u0e41\u0e25\u0e30\u0e23\u0e30\u0e1a\u0e1a\u0e15\u0e48\u0e32\u0e07\u0e46 \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e17\u0e33\u0e07\u0e32\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19\u0e02\u0e49\u0e32\u0e21\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e44\u0e14\u0e49\u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e41\u0e15\u0e48\u0e25\u0e30 Agent \u0e41\u0e25\u0e30\u0e22\u0e31\u0e07\u0e23\u0e2d\u0e07\u0e23\u0e31\u0e1a Protocol \u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2d\u0e22\u0e48\u0e32\u0e07&nbsp;<a href=\"https:\/\/a2a-protocol.org\/latest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agent2Agent (A2A)<\/a>, Agent Payments Protocol (AP2) \u0e41\u0e25\u0e30&nbsp;<a href=\"https:\/\/modelcontextprotocol.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Model Context Protocol (MCP)<\/a>&nbsp;\u0e42\u0e14\u0e22 UCP \u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a Shopify, Etsy, Wayfair, Target \u0e41\u0e25\u0e30 Walmart \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 20 \u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e0a\u0e31\u0e49\u0e19\u0e19\u0e33 \u0e2d\u0e32\u0e17\u0e34 Adyen, American Express, Best Buy, Mastercard, Stripe, Visa \u0e41\u0e25\u0e30 Zalando<\/p>\n\n\n\n<p>\u0e43\u0e19\u0e23\u0e30\u0e22\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19 UCP \u0e08\u0e30\u0e40\u0e1b\u0e34\u0e14\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1f\u0e35\u0e40\u0e08\u0e2d\u0e23\u0e4c Checkout \u0e1a\u0e19 Google Product Listings \u0e43\u0e19 AI Mode \u0e1a\u0e19 Search \u0e41\u0e25\u0e30 Gemini App \u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e43\u0e19\u0e2a\u0e2b\u0e23\u0e31\u0e10\u0e2f \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16 Checkout \u0e08\u0e32\u0e01\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e44\u0e14\u0e49\u0e17\u0e31\u0e19\u0e17\u0e35\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e1a\u0e19 Google \u0e42\u0e14\u0e22\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e1c\u0e48\u0e32\u0e19 Google Pay \u0e41\u0e25\u0e30\u0e08\u0e30\u0e23\u0e2d\u0e07\u0e23\u0e31\u0e1a PayPal \u0e43\u0e19\u0e40\u0e23\u0e47\u0e27\u0e46 \u0e19\u0e35\u0e49 \u0e02\u0e13\u0e30\u0e17\u0e35\u0e48\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e22\u0e31\u0e07\u0e04\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e02\u0e32\u0e22\u0e41\u0e25\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e1b\u0e23\u0e31\u0e1a\u0e41\u0e15\u0e48\u0e07\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e44\u0e14\u0e49 \u0e17\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 Google \u0e08\u0e30\u0e02\u0e22\u0e32\u0e22\u0e44\u0e1b\u0e22\u0e31\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e2d\u0e37\u0e48\u0e19\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e43\u0e2b\u0e21\u0e48\u0e46 \u0e43\u0e19\u0e2d\u0e19\u0e32\u0e04\u0e15 \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e02\u0e49\u0e2d\u0e07 \u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 Loyalty Rewards \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e0a\u0e49\u0e2d\u0e1b\u0e1b\u0e34\u0e49\u0e07\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e1a\u0e38\u0e04\u0e04\u0e25<\/p>\n\n\n\n<p>\u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e19\u0e35\u0e49 Google \u0e22\u0e31\u0e07\u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Business Agent \u0e0b\u0e36\u0e48\u0e07\u0e40\u0e1b\u0e47\u0e19 AI Chat \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e19\u0e17\u0e19\u0e32\u0e01\u0e31\u0e1a\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e44\u0e14\u0e49\u0e1a\u0e19 Search \u0e42\u0e14\u0e22\u0e17\u0e33\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e35\u0e48\u0e04\u0e25\u0e49\u0e32\u0e22\u0e1e\u0e19\u0e31\u0e01\u0e07\u0e32\u0e19\u0e02\u0e32\u0e22\u0e40\u0e2a\u0e21\u0e37\u0e2d\u0e19\u0e17\u0e35\u0e48\u0e15\u0e2d\u0e1a\u0e04\u0e33\u0e16\u0e32\u0e21\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e43\u0e19\u0e2a\u0e44\u0e15\u0e25\u0e4c\u0e02\u0e2d\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c \u0e42\u0e14\u0e22\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e43\u0e19\u0e2a\u0e2b\u0e23\u0e31\u0e10\u0e2f \u0e17\u0e35\u0e48\u0e21\u0e35\u0e04\u0e38\u0e13\u0e2a\u0e21\u0e1a\u0e31\u0e15\u0e34\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e1b\u0e34\u0e14\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1c\u0e48\u0e32\u0e19 Merchant Center \u0e44\u0e14\u0e49\u0e41\u0e25\u0e49\u0e27 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e31\u0e19\u0e19\u0e35\u0e49 Google \u0e22\u0e31\u0e07\u0e1b\u0e23\u0e30\u0e01\u0e32\u0e28 Data Attributes \u0e43\u0e2b\u0e21\u0e48\u0e2b\u0e25\u0e32\u0e22\u0e2a\u0e34\u0e1a\u0e23\u0e32\u0e22\u0e01\u0e32\u0e23\u0e43\u0e19 Merchant Center \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e22\u0e38\u0e04 Conversational Commerce \u0e41\u0e25\u0e30\u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Direct Offers \u0e1f\u0e35\u0e40\u0e08\u0e2d\u0e23\u0e4c\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19 AI Mode \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e1e\u0e34\u0e40\u0e28\u0e29 \u0e40\u0e0a\u0e48\u0e19 \u0e2a\u0e48\u0e27\u0e19\u0e25\u0e14 20% \u0e41\u0e01\u0e48\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e0b\u0e37\u0e49\u0e2d \u0e42\u0e14\u0e22\u0e23\u0e48\u0e27\u0e21\u0e17\u0e14\u0e2a\u0e2d\u0e1a\u0e01\u0e31\u0e1a\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e2d\u0e22\u0e48\u0e32\u0e07 Petco, e.l.f. Cosmetics, Samsonite \u0e41\u0e25\u0e30 Rugs USA<\/p>\n\n\n\n<p><em>\u0e17\u0e35\u0e48\u0e21\u0e32:&nbsp;<a href=\"https:\/\/blog.google\/products\/ads-commerce\/agentic-commerce-ai-tools-protocol-retailers-platforms\/\">https:\/\/blog.google\/products\/ads-commerce\/agentic-commerce-ai-tools-protocol-retailers-platforms\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u0e1b\u0e23\u0e30\u0e01\u0e32\u0e28\u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 Universal Commerce Protocol (UCP) \u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e40\u0e1b\u0e34\u0e14\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a Agentic Commerce \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d AI 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